Back again
with everything you need to know about the best celebrity endorsements of all
time! This will be a whistle stop tour of a couple of my favourite
collaborations and campaigns that have worked with celebrity endorsement.
First up is
an all-time classic that everyone loves, David Beckham and H&M. This was
arguably so successful because, well, its David Beckham. Quite easy on the eye.
However, this use of celebrity endorsement really did help H&M as it
encouraged young men who look up to him (which is quite a lot of people really)
to buy their products to be like him. Beckham has launched a number of different
campaigns with the brand with his first one launching in February 2012. H&M
launched the advert at the super bowl for Beckham’s Body wear collection. This
was such a success he stuck with the brand further bringing out a ‘modern
essentials’ collection last year, launching adverts with Kevin Hart, proving ‘all
you need is the essentials’.
Have a look at this advert here: https: //www.youtube.com/watch?v=cTNlQgA5A6A
Beckham success
for this campaign in my opinion stems from the fact he’s such a well-loved
celebrity in the first place. He’s so focused upon in the public eye along with
his famous wife, Victoria Beckham and their three boys and is known for doing
charity work. As well as this, the clothes he’s promoting are affordable and in
a normal high street shop, making consumers feel like he’s just a normal guy
too to be wearing clothes from H&M. When looking for research on why it was
so successful, a lot of the comments were purely that David Beckham was in his
underwear. Easily pleased.
Another of
my favourite celebrity endorsements are the girls who have endorsed with MAC
for limited edition products. These include Ariana Grande, Nicki Minaj and
Rihanna. These are all inspirational woman that young girls look up to, many of
which have taken the opportunity to raise awareness of HIV/AIDS with all
profits from Viva Glam going towards charities for this cause. I love this
campaign purely because I’m a young girl who looks up to these celebrities. I
loved it even more when I discovered where the money goes.
A quote I found
from Rihanna about this campaign says - “I think it’s important that young people know
there’s nothing wrong with having fun, nobody is telling us to be boring, but
we have to be safe. We can’t think of HIV/Aids as being somebody else’s story.
It could be any of ours.” This has been a successful campaign because when I hear
the words viva glam I automatically think of MAC and the famous faces that go
along with it. MAC Viva Glam have raised $380 million, with 100% of this going
to towards a fight against HIV/AIDS. I love this endorsement because although
they are using famous faces for the brand, it’s not specifically to gain
profits for the brand but to raise money for charity.
So there
are just a few insights into my favourite celebrity endorsements and why I think
they are successful. On my next blog in two weeks’ time I’ll be writing about the
worst celebrity endorsements and examples of companies who have dropped their
celebrities, so make sure you keep an eye out for that!
MAC work with lots of really credible celebrities - my favourite was the Charlotte Olympia collection - but I am never convinced on the more off the wall ones, like The Simpsons or the Disney ones. Who do you think the target audience is for those? Do people really want blue lipstick like Marge Simpson?
ReplyDeleteMy favourite was definitely Ariana Grande! I think the disney one was successful because girls still secretly dream of being a princess, and that collection was so pretty. I agree about The Simpsons, i think the target audience for those are more towards make up artists and beauty bloggers who like creating unique kind of looks!
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